Why we choose the ES↔NL corridor as our niche

Over the past two years we've built sites for car dealerships in Alicante, estate agents on the Costa Blanca and at the same time SaaS products for Dutch founders. At first that seemed like coincidence. By now it's our position.

There are fantastic studios in Europe: Bakken & Bæck, Significa, Basement, Darkroom, Tonik, and we learn from them every week. But they largely serve the same pond: YC-backed SaaS founders, enterprise, dev tools. What none of them does explicitly: help a Spanish trade business that wants to reach Dutch clients get its site to convert in both languages. Or help a Dutch founder who wants to launch in Spain without tripping over local conventions (factura, IVA, payment methods).

That bridge is small enough to know well technically, big enough to carry. And above all: unclaimed.

So from now on we frame it explicitly. Frosthaven is the studio for companies operating between Spain and the Netherlands, and for teams that want the code that works for both markets. Websites and software. Four languages in the frontend without it turning into chaos in the CMS. Payment flows that understand both iDEAL and Bizum.

For the rest of the year we're working on two things to fill this in: a public "multilingual launch" template that lets clients publish in four languages in a single day, and a series of case studies that each show specifically how we increase local conversions. Both are built in the open.

If you operate between Spain and the Netherlands and your site or product is letting you down, we're the ones you want to call.